New players enter the PropTech industry all of the time. Whether they are launching a new spin on existing technology, or an innovative new solution, rarely is it a newsworthy event. It takes time to execute a go-to-market strategy, and although there will always be early adopters, mass adoption never happens overnight. However, every once in a while an established company enters the space that has the ability to make a huge splash. And that is exactly what is occurring with Apple in PropTech.