Apple Is Entering the PropTech Industry and the Implications are Enormous
glennfelson.substack.com
New players enter the PropTech industry all of the time. Whether they are launching a new spin on existing technology, or an innovative new solution, rarely is it a newsworthy event. It takes time to execute a go-to-market strategy, and although there will always be early adopters, mass adoption never happens overnight. However, every once in a while an established company enters the space that has the ability to make a huge splash. And that is exactly what is occurring with Apple in PropTech.
Apple Is Entering the PropTech Industry and the Implications are Enormous
Apple Is Entering the PropTech Industry and…
Apple Is Entering the PropTech Industry and the Implications are Enormous
New players enter the PropTech industry all of the time. Whether they are launching a new spin on existing technology, or an innovative new solution, rarely is it a newsworthy event. It takes time to execute a go-to-market strategy, and although there will always be early adopters, mass adoption never happens overnight. However, every once in a while an established company enters the space that has the ability to make a huge splash. And that is exactly what is occurring with Apple in PropTech.