The PropTech industry is growing rapidly. As new startups are formed, and existing companies continue to scale, hiring the right talent is critical. The most important lesson that I have learned over my career is that the quality of your team often determines the difference between success and failure. A common mistake that companies make is hiring solely based on a candidate’s experience. Prior experience is important, but you cannot underestimate the importance of making sure that the candidate is the right culture fit, that they are passionate about the company’s mission, and their motivations are clearly understood.