Real Estate Brokerages have different levers that they can pull to grow their revenue from agent training, to lead-gen platforms, to marketing initiatives. But I would argue that outside of adding ancillary services (mortgage, title, insurance…), any meaningful revenue growth comes down to 2 activities - Recruiting and M&A. There is no doubt that a well run brokerage can help coach agents to grow their business, but the only way to really move the needle is to add new production by bringing on more experienced agents. Recruiting is the lifeblood of the brokerage business. Agents make up the vast majority of any brokerage's assets, and unlike most industries, their assets walk out the door at the end of each day and there is no guarantee that they will return the next morning. Some companies are focused on recruiting as many agents as possible, while other companies are focused on only recruiting top producers. Regardless of what their recruiting strategy looks like, companies need to make sure that this activity is embedded in their DNA and is a core component of their culture.