The retail real estate sector has been facing tremendous headwinds as customer behavior has shifted to online shopping. The issues that retail real estate has faced have been compounded by a global pandemic, keeping customers home. Companies have shifted their focus to either online or omni-channel models, with significant investments being made into same day/next day delivery. In order to lure customers into physical locations, retailers need to focus on creating a unique experience that cannot be duplicated online. With billions of square feet and trillions of dollars in value, the retail real estate sector plays a critical role in the US economy.