An industry is typically ripe for disruption when the current business models are filled with inefficiencies. Their subjective nature leaves room for errors and inconsistent results, and customers are left feeling frustrated. Oftentimes, someone needs to experience the painful process of an outdated model themself to truly appreciate how badly change is needed. My mom recently sold her home, and although there were many inefficiencies throughout the process, there was one part of the transaction that made me realize that there has to be a better way.