Using Data to Make Informed Decisions in the Real Estate Industry
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Companies collect significant amounts of data and constantly tout the value of this asset; either for their own use or to package and resell. Almost every time I receive a sales call from a software company, the rep spends as much time talking about the value of the data that their product collects as they do about the actual product that they are selling. There are many examples of where the value of data is obvious (valuations, underwriting, forecasting), but there are equally (if not more) examples where data used in creative and unconventional ways can make an enormous impact on a company's top line growth as well as profitability. The biggest hurdle companies face is knowing how to distill, analyze, and monetize their data.
Using Data to Make Informed Decisions in the Real Estate Industry
Using Data to Make Informed Decisions in the…
Using Data to Make Informed Decisions in the Real Estate Industry
Companies collect significant amounts of data and constantly tout the value of this asset; either for their own use or to package and resell. Almost every time I receive a sales call from a software company, the rep spends as much time talking about the value of the data that their product collects as they do about the actual product that they are selling. There are many examples of where the value of data is obvious (valuations, underwriting, forecasting), but there are equally (if not more) examples where data used in creative and unconventional ways can make an enormous impact on a company's top line growth as well as profitability. The biggest hurdle companies face is knowing how to distill, analyze, and monetize their data.